Google Gemini has been named the official technology sponsor of Iraq’s national football team.
The partnership aims to use AI to enhance fan engagement and modernise the supporter experience.
Under the agreement, a series of fan-focused activations powered by Google Gemini will be launched over the coming three months. These include:
- A Text-to-Image tool (Nano Banana) allowing fans to create custom cheering visuals
- A Text-to-Music tool (Lyria) enabling supporters to compose team anthems
- AI-powered features to explain football rules, analyse match performance, and predict results
(Source: Google)
